The Real Reason Your Headshot Matters (And the 10-Second Trick to Nail the Smile)

Let’s face it most people don’t love being in front of a camera.
Some even avoid headshots altogether.

They think, “I’m not photogenic” or “I hate the way I look in photos.”
But here’s the truth:
A great headshot isn’t about looking perfect.
It’s about looking real.

Why Headshots Matter More Than Ever

In today’s digital world, your headshot is often your first handshake.
Whether it’s LinkedIn, a company website, a conference bio, or a pitch deck your photo shows up before you do.

People aren’t just scanning for qualifications anymore.
They’re scanning for trust.

And trust begins with a real smile.

The 10-Second Trick That Changes Everything

Here’s a simple technique I give my clients and it works every time:

Close your eyes.
Take one deep breath.
Now think of one thing in the last 24 hours that brought you joy.

Maybe it was a good laugh with a friend.
The taste of that perfect coffee.
Your kid saying something unexpectedly sweet.

That moment lives in your body.
And when you open your eyes with that memory in mind, your entire face softens.
Your smile becomes real because it is real.

What Makes a Headshot Powerful?

It’s not the lens.
It’s not the lighting (though yes, that helps).
It’s the connection between the subject and the photographer.

When you're guided into that space where you feel like yourself, confident and comfortable—the image becomes magnetic.

That’s when your headshot works for you.
It speaks before you do.
It invites people in.

The Process (Spoiler: It’s Easy)

We keep things simple:

Book. Shoot. Choose.

No time limits. No pressure.
Just a process designed around your success.

Final Thought

If you’ve been putting it off—don’t overthink it.
You don’t need to “look good.”
You just need to be you.

And I’ll help you get there.

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